Web pages
What Should a Small Business Website Include?
August 19, 2026 | What a Small Business Website Should Include
Websites can vary quite a lot in design and in function. An e-commerce site or web app would have a totally different design from a restaurant’s landing page, but lots of sections can consistently be found across many site types. Apart from these sections, a website can often includes other things too, like a domain or search engine optimized code if you buy it as a bundle from an agency or developer.
Pages & Sections
Landing page
A landing page is the part of the website that a user sees immediately after clicking a link to the site. This part of the page usually contains the company’s name and logo, along with an overview of what their business does or provides. Sometimes, this could be the majority of what a business needs if they only need a basic introduction for the internet.
Pricing, Services or Product section
If a business offers a service, they need their customers to know what they charge. A pricing page accomplishes this, typically also showing what is included with their price.
A business that sells products (physical or digital) would need a similar section to show what they sell. Even if they don’t intend on selling their products though the website, it still gives the customer much-needed information on what they could be buying.
About section
To build trust between yourself and potential clients, it’s a good idea to add an ‘About’ section. Even if it’s just a short description about what you do, it makes clients think of you as a more friendly, real business.
Contact section
A method of contact is crucial for your site. If clients can’t easily contact you, the website’s value decreases by a lot. People might just leave and find another business that provides similar services or products if they can’t easily find a way to get in contact with you.
Footer
A footer usually has links to different parts and pages of your website. If your business has social media accounts, they should probably get a link in the footer. Physical businesses also often have their address and hours listed here.
Other Services
Search Engine Optimization
If your website appears in the first few Google results when somebody searches for the service you provide, it’s likely you will get lots of business. Even without specialized SEO, a website could still appear quite high in the search results, but it could result in lower traffic to your site.
Domain & Hosting
Renting a domain and linking your website up to it can be a bit difficult if you don’t have experience with it. Developers might include this with your bundle, in order to decrease the technical work you need to perform. An SSL certificate can also be valuable - they confirm to the browser that your site is safe to visit. They sometimes require a bit of work to get up, but can make a big difference in traffic.
Responsive Pages
About 60% of all internet browsing is done with mobile phones - your website should keep that in mind. The entire site should be able to shrink or stretch according to the size of the user’s device. Text should be able to shrink in size to increase in height, images should be able to shrink, and layout should always feel good, regardless of screen size.
Conclusion
Websites might not all be the same, but they usually have a few sections in common, reagrdless of their type. Your site should try to include a landing or home page, as well as a few others under most circumstances.
Apart from the actual content of the site itself, a few other services should be accounted for, whether they’re performed by a developer or by you. Combining all of these ideas together can greatly increase your chances of gaining clients and growing your business.